Last Updated : January 17, 2023


All English versions provided for reference purposes only.
In any event, the Japanese version shall prevail.

Rakuten Membership Rules

Comprised of Rakuten Group, Inc. (hereinafter “Rakuten”) and its various subsidiaries and affiliates, the Rakuten Group (hereinafter the “Group”) aims to provide you with a unique and personalized service. In order to achieve this goal, the Rakuten Group provides a unified ID program called “Rakuten ID,” which includes a single log-in function that makes it easy for you to access and use applicable services provided globally by the Rakuten Group companies.
By agreeing to these Rakuten Membership Rules (hereinafter the “Membership Rules”) and creating your own Rakuten account (your “Account”), you may use your Account and all related services provided by Rakuten (together, the “Membership Service”).
Please be aware that in order to use certain services that support Rakuten ID, it may be necessary to make additional registration. In such cases, please carefully confirm any additional terms of use that may be provided to you, and complete the registration procedure as instructed.

Article 1 Rakuten Membership

  1. You may use the Membership Service in accordance with the Membership Rules and any other related terms that Rakuten may provide to you. While you will be able to use various services provided by the Group through your Account, there may be cases in which you will be asked to register additional information and agree to the relevant terms before you can use a particular service.
  2. The Membership Service includes incentive and loyalty programs such as reward points. The terms of use for such programs are stipulated separately by Rakuten.

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Article 2 Member Registration

  1. Once you agree to the Membership Rules and complete the prescribed registration procedure, the Membership Rules form a binding agreement between you and Rakuten (hereinafter the “Agreement”), and you will be granted Rakuten membership. You must complete the membership registration procedure yourself. Registration by proxy is not permitted. A user who obtains Rakuten membership in accordance with this Article is referred to hereinafter as a “Member.”
  2. Rakuten reserves the right to deny membership to users whose membership has been revoked in the past or those whom for any reason Rakuten deems unqualified for membership.
  3. When registering for membership, please read the instructions carefully and enter the required information on the online form. Please make sure that the information you provide is true and accurate. Rakuten is not responsible for damage or losses you may incur as a result of false, incorrect, or missing information, except where there is any cause attributable to Rakuten.

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Article 3 Managing Your User ID and Password

You are responsible for taking proper steps to manage your login credentials, such as setting a complex password that is difficult for others to guess and signing out of your Account after using others' device so that they cannot access your Account. Upon confirmation via the prescribed method that the user ID and password entered matches the credentials registered by the Member, access will be regarded as having been made by said Member, and the Membership Service will be provided on that basis. Rakuten Group will not be liable in any way whatsoever for damage you may incur from the unauthorized use of your Account by a third party, except where there is any cause attributable to Rakuten.

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Article 4 Account Transactions

Any purchase or application to purchase a product or service, including any other related activities (hereinafter, together, a “Transaction”), that you make using the Account on a service provided by the Group occurs directly between you and the counterparty to such a Transaction. Unless Rakuten Group serves as the counterparty to the Transaction, it is not involved in the transaction and does not take responsibility in relation to the Transaction, except where there is any cause attributable to Rakuten. Except in such cases, any dispute arising out of a Transaction must be solved between you and the counterparty to the Transaction.

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Article 5 Change of Registered Information

When there are any changes to the information that you have registered as a Member (hereinafter “Registration Information”), we ask that you immediately update the Registration Information. Rakuten shall not be held liable for damage incurred as a result of your failing to update your Registration Information, except where there is any cause attributable to Rakuten. Any Transaction completed before changes to your Registration Information are made will be process based on the information that you have registered previously. You are responsible for directly contacting the counterparty of the Transaction as necessary to notify such party of a change in your Registration Information.

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Article 6 Notices and Announcements from Rakuten

  1. Rakuten will send you notices and announcements regarding the Membership Service via email to the most recent email address in your Registration Information, via the website operated by Rakuten, and any via other methods Rakuten deems appropriate.
  2. You agree that when Rakuten sends you an email notice or announcement in the manner described in the preceding clause, the notice or announcement shall be deemed received when the email becomes readable to you or 24 hours after the message is sent, whichever is earlier, and you will change your registered information as described in the preceding Article.

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Article 7 Handling of Personal Information

Rakuten handles the personal information it receives from Members with regard to their use of the Membership Service appropriately and in accordance with its Privacy Policy (https://privacy.rakuten.co.jp/english/).

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Article 8 Prohibited Actions

  1. When using the Membership Service, you shall not engage in any of the following acts or acts that may result in the following acts, either by yourself or through a third party.
    1. Violate any relevant laws, court judgments, decisions, and orders, as well as any administrative measures that are legally binding;
    2. Engage in activities that violate public order and standards of decency;
    3. Provide economic and other forms of assistance to anti-social forces;
    4. Engage in activities that harm the rights, interests, or reputation of Rakuten, the Group, or third parties;
    5. Impersonate a third party, or purposefully send out false information;
    6. Engage in the inappropriate collection, disclosure, or transfer of the personal information of third parties;
    7. Engage in the unauthorized access or use of a third party’s account, the creation or use of multiple accounts, and other similar actions;
    8. Engage in actions that cause the Membership Service to crash or malfunction;
    9. Take advantage of unintended bugs in the Membership Service, or use, create, or distribute external tools that cause unintended effects in one’s use of the Membership Service;
    10. Engage in actions that have the effect of causing undue stress on the Membership Service or Rakuten’s servers;
    11. Send or distribute computer viruses or other harmful programs to Rakuten, the Group, or a third party;
    12. Violate the Membership Rules, or engage in actions that go against the intended purpose of the Membership Service;
    13. Engage in acts, such as verbal abuse or intimidation etc., that may harm the safety or mental health of any of the Group's or Rakuten's employee, including contractors from partner companies;
    14. Engage in any behavior that Rakuten reasonably deems to be socially inappropriate and that interferes with the operation of the Membership Service
  2. You may not assign, lend, sell, encumber, or otherwise dispose of your Account, this Agreement, and any rights or obligations in this Agreement to a third party.

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Article 9 Suspension and Revocation of Membership

  1. If Rakuten determines that any of the following circumstances apply to you, then Rakuten may, without prior notice, suspend your use of the Membership Service or your Account, change your user ID and password, or revoke your membership. Rakuten shall not be liable for damage or loss of profit that you may incur as a result, except where there is any cause attributable to Rakuten. Rakuten may do so if:
    1. You have violated applicable laws, or the Membership Rules;
    2. You have committed fraudulent or improper actions in your use of the Membership Service;
    3. Multiple login failures to your Account are detected on our systems, or other situations in which Rakuten determines it necessary to protect your security; or
    4. Any other circumstances that Rakuten reasonably deems to be harmful or inappropriate.
  2. Rakuten reserves the right to take the actions listed in the preceding clause without prior notice to you if you fail to log into your Account at or above the minimum frequency required by Rakuten. If Rakuten takes any such actions, the scope of its liability will be as described in the preceding clause.

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Article 10 Cancelling Your Membership and Agreement Termination

  1. You may cancel your Rakuten Membership and terminate this Agreement at any time by following the procedures specified by Rakuten.
  2. If you cancel your Rakuten Membership, or if this Agreement becomes terminated for any reason, you will no longer be able to use your Account or the Membership Service. Thereafter, you will lose all membership rights related to the Membership Service, except where the Rakuten Group decides otherwise in regard to any particular service. Accordingly, you will no longer be able to make any claims against Rakuten, except where there is any cause attributable to Rakuten. However, any outstanding amounts you owe to Rakuten Group prior to termination shall continue to be payable, and you agree to fulfill such payment obligations to Rakuten Group immediately after termination, except where the Rakuten Group decides otherwise in regard to any particular service.
  3. You acknowledge and agree that upon completing the procedure to cancel your membership, Rakuten may delete your Account, and you may not be able to use the services provided by Rakuten or Rakuten Group companies. Please cancel your membership only after you have carefully read and understood all of the relevant instructions and conditions.

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Article 11 Service Changes, Suspension, and Discontinuation

  1. Rakuten may make changes or supplements to all or part of the Membership Service, or discontinue the Membership Service.
  2. In cases described in the preceding clause, Rakuten will provide information to Members at an appropriate time, using an appropriate method, taking into consideration the effect thereof and the operational status of the Membership Service.
  3. Upon the occurrence of any of the following events, Rakuten may temporarily suspend its provision of the Membership Service, either in whole or in part, without prior notice:
    1. A scheduled or emergency maintenance operation is conducted on Rakuten’s systems;
    2. A system overload occurs, either due to high traffic or otherwise;
    3. Rakuten deems it necessary in order to protect the security of Rakuten, the Group, or a third party;
    4. The provision of the Membership Service becomes impossible due to causes beyond Rakuten’s reasonable control, such as a communication line interruption, natural disaster, fire, power outage or any other unexpected accident, war, conflict, riot, or strike; or
    5. Other circumstances under which Rakuten reasonably deems service suspension to be necessary, taking into consideration the status of each Membership Service.
  4. Rakuten shall not be liable for damage or losses that you may incur due to an action that Rakuten takes in accordance with this Article, except where there is any cause attributable to Rakuten.

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Article 12 No Warranties and Disclaimer

  1. You hereby acknowledge and agree that Rakuten disclaims all warranties whatsoever that the incentive programs, service contents, or any other information provided through the Membership Service: (1) will be free of errors, bugs, defects, or security flaws; (2) that they will not infringe upon the rights of a third party; (3) or that they will meet your requirements or expectations. You also acknowledge and agree that the Membership Service is provided “as-is,” and that you will be fully responsible for your use of the Membership Service.
  2. Without limiting the foregoing, Rakuten expressly does not warrant that the content of the services made available to you through your Account will be true, accurate, up-to-date, useful, reliable, legally compliant, or that it does not the infringe the rights of a third party.
  3. In the event that Rakuten is liable for any matter related to your use of the Membership Service, unless the issue in question is caused by Rakuten’s willful misconduct or gross negligence, Rakuten’s liability to you is limited to any direct damages actually suffered. Rakuten shall not be responsible for any special or incidental damages that you may incur (including cases in which harm had been or could have been expected).

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Article 13 Revisions to The Membership Rules

  1. Rakuten may revise any or all of the Membership Rules at any time, or prescribe additional terms or conditions to the Membership Rules. In such cases, Rakuten will provide information to Members at an appropriate time, using an appropriate method, taking into consideration the effect thereof and the operational status of the Membership Service.
  2. You acknowledge and agree that Rakuten may assign the Agreement or any rights and obligations hereunder to a third party in the event that Rakuten transfers its Membership Service related business to such party, either through a merger, split, any other corporate change, or otherwise.

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Article 14 Governing Law and Jurisdiction

The Membership Rules shall be governed by and interpreted in accordance with the laws of Japan. Any disputes arising out of the Membership Rules shall be submitted to the exclusive jurisdiction of the Tokyo District Court or the Tokyo Summary Court as the court of first instance.

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Last Updated : April 1,2022


All English versions provided for reference purposes only.
In any event, the Japanese version shall prevail.

Rakuten Point Terms of Use

Article 1 Objective

  1. These Terms of Use set forth the basic terms and conditions relating to the reward points incentive program (“Rakuten Point” or its successor program, hereinafter referred to as the “Program”) provided by Rakuten Group, Inc. (hereinafter “Rakuten”) to any user who has registered for membership(hereinafter a “Member”) in accordance with the Rakuten Membership Rules(hereinafter the “Membership Rules”).
  2. In order to encourage Members to purchase products or use the Group’s services, this Program allows a Member to gain reward points (hereinafter “Points”) through various Rakuten designated services (including services provided by other companies of the Group and other third parties, hereinafter each a “Point Award Service”), which the Member can then use on the same or other services designated by Rakuten (hereinafter any such service a “Point Use Service”). Matters not specified in these Terms of Use shall either be governed by the Membership Rules, or by the specific terms and conditions associated with each applicable service or campaign.

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Article 2 Awarding Points

  1. Rakuten shall award Points to a Member whenever the Member makes a purchase or uses a service on a Point Award Service in the manner specified by Rakuten, or upon the occurrence of any other event Rakuten deems it appropriate (hereinafter any such event a “Target Transaction”).
  2. Rakuten will determine the available Point Award Services, Target Transactions, base percentage rate of Points to be awarded, as well as other conditions for awarding Points, and make such information available to Members by posting it on a designated website specified in advance by Rakuten (hereinafter the "Notification Site"). The foregoing notwithstanding, the final percentage rate and effective period of Points awarded may change depending on the particular Target Transaction.
  3. Points will be awarded after a certain period of time has passed as specified by Rakuten once a Target Transaction takes place. In the event that Rakuten confirms that a Target Transaction has been cancelled or any of the products purchased under the Target Transaction have been returned, Points will not be awarded. In the event that the value of the purchase under a Target Transaction has changed after it has taken place, Points will be given based on the revised value.
  4. Rakuten will make the final decision on whether or not to award Points for transactions, the number of Points to be awarded, and other matters related to awarding of Points. The Member will abide by its decision.

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Article 3 Management of Points

  1. Rakuten will notify Members of the number of Points they have earned and used, as well as their Points balance via the method specified by Rakuten.
  2. Should any Member have any questions concerning the number of Points described in the preceding paragraph, said Member shall immediately contact Rakuten regarding the matter.
  3. Rakuten will make the final decision concerning the number of Points described in Paragraph 1 above, and the Member shall abide by its decision.

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Article 4 Combining Points Not Allowed

Cases specifically recognized by Rakuten notwithstanding, Members may not transfer the Points they hold in one account to another account, transfer or pledge the Points to other Members, or share the Points between themselves.

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Article 5 Cancellation and Expiration of Points

  1. Rakuten reserves the right to cancel Points that have been awarded to the Member when the products purchased under a Target Transaction is returned, when the order placed under a Target Transaction is cancelled, or in other cases where Rakuten deems it appropriate.
  2. Rakuten reserves the right to cancel Points accumulated by the Member, either in whole or in part, in any of the following circumstances without prior notice:
    1. The Member violates applicable laws or engages in a fraudulent activity;
    2. The Member breaches any of the provisions set forth in these Terms of Use, the Membership Rules, or any other rules specified by Rakuten; or
    3. Any other circumstances where Rakuten deems it appropriate to cancel Points that have been awarded to the Member.
  3. Points held by the Member will automatically expire if the Member does not complete any Target Transactions within a period of time specified by Rakuten. Rakuten may also separately set an effective period for the Points.
  4. Rakuten will neither compensate nor assume any responsibility whatsoever for any loss caused to the Member from cancelled or expired Points, except where there is any cause attributable to Rakuten.

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Article 6 Redeeming Points for Payments

  1. A Member may use Points at a conversion rate specified by Rakuten to settle payment for some or all purchases (including the price of the purchased goods, shipping and handling fees, and tax) at the Point Use Services. When a party other than Rakuten provides Point Use Services, Rakuten will pay an amount equivalent to the value of the Points used by the Member as reimbursement to said party.
  2. Rakuten may impose limitations on the services and products described in Paragraph 1 that are applicable for using Points, or set other conditions for using Points.
  3. When a Member cancels a purchase payment as described in Paragraph 1, Rakuten will, as a general rule, not refund the said payment in cash but return the Points redeemed for making the said payment by way of Points. However, if Rakuten is unable to refund a payment by way of Points due to reasons associated with the processing of Points, a cash refund in the amount equivalent to the amount of Points used may be given by the Point Use Service where the payment was made.
  4. In certain circumstances where the amount charged to the Member is reduced or raised after the Member has paid the said amount entirely with Points, a request for the reduced or raised amount to be paid or returned shall be issued according to the conditions set forth in each Point Use Service page or payment page.

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Article 7 Redeeming Points for Purposes Other than Payments

  1. In addition to redeeming Points for payments at applicable Point Use Services as described in the preceding Article, the Member can exchange Points for prizes, services, or other rewards (hereinafter "Rewards").
  2. Rakuten may set Rewards for which the Member can redeem Points at any time. Rakuten will announce the Rewards via the Notification Site or another method specified by Rakuten.
  3. Rakuten shall determine the types of Rewards available, their content, the number of Points needed to redeem for each Reward, and other conditions for redeeming the Points. Rakuten reserves the right to update, change or terminate any of the foregoing terms at any time. In certain circumstances where Rakuten is unable to provide a specific Reward requested by the Member due to a supply shortage, the dissolution of its partnership with a partnering entity, or any other reason, Rakuten will ask the Member to choose another available Reward or return the Points to the Member.
  4. Rakuten will neither compensate nor assume any responsibility whatsoever for any loss caused to the Member due to the circumstances described in the preceding paragraph.
  5. When redeeming Points, the Member agrees to provide Rakuten with any and all necessary information, including the address to send the Rewards and the Member’s contact information. When sending Rewards such as presents to the Member, Rakuten will only ship the Rewards to Members whose residential address is in Japan. Unless separately stipulated by Rakuten, Rakuten will not ship the Rewards to an overseas address, to any person other than the Member, or to a P.O. Box.
  6. Some of the Rewards may be provided by third party companies affiliated with Rakuten. In such cases, the conditions for using the Rewards shall follow the terms and regulations of these third party companies. Rakuten makes no warranties regarding the quality or availability of the Rewards. Should any defects be found in the said Rewards, the Member shall resolve the issue with the third party company that provided and shipped the said Rewards.
  7. The Member may not return or exchange Rewards unless the reason for such return or exchange is due to the fault of Rakuten or the party providing the Rewards.

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Article 8 Accidents

Rakuten will assume no responsibility whatsoever for any accidents that occur to purchased products described in Article 6 or Rewards defined in the preceding Article, including but not limited to delay of arrival, loss, theft, damage or breakage, either during transport or after provision. Rakuten will not return Points that have been redeemed for said purchased products or Rewards unless said accident is due to the fault of Rakuten.

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Article 9 Cancellation of Redeemed Points

  1. In the event that Points are cancelled pursuant to these Terms of Use after they have been redeemed by a Member for a purchase transaction in accordance with Article 6, the transaction in question may be cancelled or suspended. The Member who has made or is making the purchase transaction must immediately pay any balance due to Rakuten as a result of the Points cancellation either in cash or via another payment method specified by Rakuten.
  2. In the event that a Member redeems Points for Rewards pursuant to Article 7, and the Points are subsequently cancelled in accordance with the preceding paragraph, the Member’s request for Rewards will be voided. If the Member has already received the said Rewards, the Member must immediately return the Rewards or pay an amount equivalent to the value of the Rewards.

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Article 10 No Cash Redemptions

Points may not be exchanged for cash under any circumstances.

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Article 11 Third Party Usage

  1. Points shall be used by the Member and the Member may not let anyone use the Points.
  2. Upon confirming that the user ID and password entered by the Member when using the Points matches those that have been registered by the Member, Rakuten shall regard such access to have been made by the said Member. Rakuten will not return Points redeemed, and neither will Rakuten be held liable for any damage caused to the Member as a result of any unauthorized use of the Member's user ID and password, except where there is any cause attributable to Rakuten.

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Article 12 Taxes and Expenses

The Member will be responsible for any taxes or expenses associated with the earning and usage of Points, or the redeeming of Points for Rewards.

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Article 13 Revocation or Termination of Membership

Upon losing one’s membership status, the Member will lose all Points held, the right to redeem Points for Rewards, and all other rights associated with the Program. The said Member will gain no rights to make claims against Rakuten upon loss of the Member’s membership status.

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Article 14 Disclaimer

Rakuten will do its best to ensure that operation of the Program employs the latest technological standards. However, Rakuten makes no warranty that the Program will be uninterrupted. Rakuten makes no warranty that no system interruption, delay, suspension, or data loss due to connection or computer failure, troubles for using the Points, unauthorized access to data, or any other failure or disruption occurs.

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Article 15 Modification, Suspension, and Termination of the Program

The Member agrees that Rakuten may revise these Terms of Use at any time due to the operational reasons and Rakuten may change these Terms of Use, Program specifications, or conditions for providing the Program (including but not limited to the abolition of the Points program, suspension of Point awards, changes to the Point Award Services, Point Use Services or Target Transactions, and changes to the percentage rate of Points to be awarded or redeemed), as well as terminate or suspend the Program without prior notice; provided, however, that if Rakuten terminates, changes or suspends the Program, Rakuten shall, in light of the impact of such action and the state of operation of the Program, provide information to Members at the appropriate time and by the appropriate manner.

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(Note)

The duration of the effective period specified in Article 5.3 shall be one (1) calendar year from the date the Member last receives Points from a Target Transaction. (The effective period for time limited Points shall be set separately.)

Since the effective period is calculated from the date the Member last receives Points, if the Member fails to earn any new Points within the period stipulated in the foregoing, all of the Member’s remaining Points will be automatically forfeited.

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All English versions provided for reference purposes only.
In any event, the Japanese version shall prevail.

Last Updated : February 1st, 2022

Rakuten Affiliate Partner Rules

Article 1 General Provisions

  1. These rules have been established in order to specify the standard to be adhered to by Rakuten Membership participating in the Rakuten Affiliate Service program provided by Rakuten Group, Inc. (hereinafter "Company") with regard to the enrollment in and use of the said program.
  2. Any matter in regard to the said service not stipulated in these rules shall be prescribed in the Rakuten Membership Rules and Rakuten Point Terms of Use (hereinafter "Membership Rules").
  3. By using the service, you are deemed to have agreed to these terms and conditions.

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Article 2 Definitions

  1. For the purpose of these rules, the following definitions apply:
    1. Service: The Rakuten Affiliate Service program provided by the Company.
    2. Member: Any individual that has registered for Rakuten membership in accordance with the Membership Rules set forth by the Company.
    3. Partner: Any Rakuten Membership participating in the Service.
    4. Mall: Any specified Web site operated by the Company or its group companies to which links may be provided in order to use the Service.
    5. Agreement: A contract between the Company and a Partner arising under these rules.
    6. Affiliate Media: Any media specified by the company including the Partner's Web sites, applications, and other media that are covered by the Service.
    7. Affiliate Links: Hyperlinks to Products issued and provided by Partners on their Affiliate Media through their use of the Service and by the procedure designated by the Company.
    8. Service Provider: Any Company-specified provider of services that include but are not limited to the sale of a product or service (hereinafter "Product") in a Mall, accepting reservations, applications for credit card accounts or user accounts, or requests for information materials.
    9. Link Building Tool: Any banner ad HTML code created by the Company or a Service Provider, information provided via an application programming interface, or other specially created content specified by the Company.
    10. User: Any person who browses Affiliate Media.
    11. Rules: Rules, guidelines (https://affiliate.rakuten.co.jp/guides/help/) and the manner of payment a fee (https://affiliate.rakuten.co.jp/guides/help/commission.html).
    12. Antisocial Force: An organized crime group, an organized crime group member, a quasi-member of an organized crime group, a corporate extortionist (sokaiya), a rogue person or group proclaiming itself to be a social activist or similar entity (shakai undo to hyobo goro), an organized special intellectual crime group (tokushu chinou boryoku shudan) or any other person similar to any of the above, or any person having a close relationship with any of the above (including providing funds or any other benefit to any of the above), or any person similar to any of the above.

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Article 3 Partner Registration

  1. Use of the Service is limited to Members who have completed any of the following registration procedures.
  2. Any Member who wishes to participate in the Service must be registered as a Partner by submitting a completed registration form designated by the Company. The registration matters for the Service (hereinafter "Registration") is subject to change at the Company's discretion. In case that the Company changes Registration, Partner should complete the new Registration within a period of time specified by the Company in accordance with the established procedure.
  3. Whenever there are any changes to the information provided on the registration, form mentioned in the preceding paragraph, the Partner will immediately update his/her records.
  4. The Company and the Partner shall agree that the Company will comply with the separately stipulated Privacy Policy when handling information about the Partner who has been registered for membership in accordance with Paragraph 2 above as well as any information about the Partner it has obtained through the Partner's use of the Service.
  5. Partner will submit a certification by request from the Company in order to verify the registration information.

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Article 4 Service Descriptions

  1. Under the Service, the Company will pay the Partner a fee (hereinafter "Referral Fee") depending on the value of sales generated, number of sales transactions, enrollments in a membership program, reservations, membership applications, or requests for information sent to a Service Provider, or any other results specified by the Company (hereinafter "Referrals") resulting from User access to a Mall via the Affiliate Link provided by the Partner on its Affiliate Media (hereinafter "Routed Access").
  2. The Referral Fee in the previous paragraph shall be paid in the method designated by the Company. The Company may, at its discretion, change the payment method (including the allocation of cash, Rakuten Cash, and Rakuten Points).
  3. A portion of the operations pertaining to the provision of the Service is outsourced to Traffic Gate, Ltd.

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Article 5 Posting of Affiliate Link

  1. The Partner shall register with the Company its Affiliate Media where Affiliate Link will be posted in accordance with the procedure specified by the Company. The Partner agrees to immediately register any addition or change made to its Affiliate Media should such an addition or change be made.
  2. The Partner may post Affiliate Link on its Affiliate Media that have been registered pursuant to the preceding paragraph in accordance with the procedure specified by the Company, provided that the Partner complies with any restrictions or conditions on posting of Affiliate Link if such restrictions or conditions have been established by the Company or a Service Provider to be linked
  3. The Partner agrees to use the Link Building Tools developed by the Company or a Service Provider when posting Affiliate Link.
  4. The Partner agrees not to use the Link Building Tools for any purpose other than for posting Affiliate Links to use the Service in compliance with these Rules.
  5. If the Company believes that any of the events listed in the items below occurs, the Company may refuse any link from the whole or part of the affiliate media operated by the Partner.
    1. The affiliate media, in which the Affiliate Link, is posted, is considered inappropriate in terms of its contents, etc.
    2. If the Affiliate Link is used for any of the prohibited activities described in Article 7.
    3. There is any other reason to believe that it is unreasonable for the Partner to continue the operation of the affiliate media and the posting of the Affiliate Link.
  6. If it is believed that any of the events listed in the items of the preceding Paragraph occurs, the Company and the service provider may demand that the Partner delete or change the Affiliate Link, posted by the Partner.In this case, the Partner shall delete or change the Affiliate Link, immediately.

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Article 6 Contents of Affiliate Media

  1. Affiliate Media on which Affiliate Links are provided by the Partner may not include any of the following:
    1. Content that is or possibly is in violation of these rules (including the provisions of Article 7), membership rules and other rules, regulations and guidelines.
    2. Content that relates to any criminal act, discriminatory expressions, as well as other content or expressions that disrupt public order or offend public morals or decency.
    3. Pornographic or sexually explicit content deemed offensive to acceptable social norms, and other content that is not suitable for viewing by the general public, especially minors.
    4. Misleading representations that violate the voluntary advertising standards established by the Japan Direct Marketing Association (http://www.jadma.or.jp/)
    5. Content that is misleading to Users.
    6. Phrases or words that ask or solicit Users to click, e.g. "Please click here to help us stay online."
    7. Content that portrays the Company as acting, mediating, facilitating, intervening, or ensuring transactions between Users and Service Providers, or content that portrays the Company as representing or endorsing the Partner.
    8. Content that infringes the advertising standards stipulated separately by the Company (https://affiliate.rakuten.co.jp/rule/adrule/).
  2. The Company reserves the right to ask a Partner to make changes to the content and appearance deems it violate the provisions of the preceding paragraph. The Partner agrees to follow the Companies instructions under such circumstances.

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Article 7 Prohibition

  1. The Partner agrees not to:
    1. Activities that violate or may violate the prohibition stated in the Rakuten Affiliate Guidelines (https://affiliate.rakuten.co.jp/guides/help/).
    2. engage in any activity which directly or indirectly causes or facilitates any activity falling under any of the activities specified in the Rakuten Affiliate Guidelines (https://affiliate.rakuten.co.jp/guides/help/) and which is deemed equivalent to any of those activities;
    3. Other activities prohibited by the Rule.
  2. In case the Company or any third party including the service provider is damaged in any way as a result of the prohibited activities stated in the preceding paragraph, the partner who committed such activities must compensate the damaged party for such damages (including reasonable attorney's fees).

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Article 8 Partner Obligations

  1. The Partner is responsible for monitoring its Affiliate Media to prevent invalid clicks on Affiliate Link.
  2. The Partner must check on a regular basis to ensure that Affiliate Link are properly linked to specified destinations. Should any broken links or errors in the linked pages be detected, the Partner must immediately fix or delete such Affiliate Link.
  3. The Partner agrees without objection that the Company shall monitor its Affiliate Media for any fraudulent activities via designated crawling systems.

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Article 9 Referral Fee Payment

  1. When users purchase products, etc., by making an access through the Partner, the Company shall pay to the Partner the performance-based reward, which shall be calculated by multiplying the purchase price by the rate specified by the Company.However, some service providers may receive a flat-rate performance-based reward (hereinafter referred to as the “flat-rate reward”), which shall be calculated in accordance with the number of performance results eligible for the reward, not the purchase price.(The performance-based reward for each service provider, and details thereof, will be announced in the guidelines established by each service provider, and on webpages for detailed information on the performance-based reward, within the website for the Service (https://affiliate.rakuten.co.jp/).)
  2. The rates and Fixed Referral Fees different from the rate and the Fixed Referral Fees described in the preceding paragraph may apply as specified by the Company, depending on the sales method, Service Provider, type of covered Products or the Affiliate Link, or any other factors. These special percentage rates and Fixed Referral Fees will be notified via the Web sites in the preceding paragraph or through individual notices made to the Partners.
  3. The purchase amount described in Paragraph 1 shall be the price of the Product assigned by a Service Provider and shall not include tax, shipping/handling fees and/or other associated fees. In cases where the price of a Product assigned by a Service Provider includes tax and/or associated fees or Company set other rules separately, the said taxes and/or associated fees shall be included in the purchase amount described in Paragraph 1.
  4. Transactions that qualify for Points as described in Paragraph 1 shall be transactions that have been made on any of the Malls and those specified by the Company. The Company may, at its discretion, limit or add qualified transactions.
  5. The Company makes use of cookies and other related technology (hereafter referred to as "Tracking Technology") in order to identify purchases made via Routed Access. Only those purchases that are identified by Tracking Technology to have been made via Routed Access will be deemed qualified for the payment of Referral Fees. In addition, Partners shall agree to a separate agreement with the Company regarding the terms and conditions for the Tracking Technology.
  6. Service Providers or Products to which Affiliate Link are provided by the Partner are not necessarily the Service Providers or Products that qualify as Referral Transactions. Points to be awarded to the Partner will be calculated based on the fee rates set for the eligible Products or the Fixed Point schedule in accordance with the separately established criteria for approving qualified transactions.
  7. The Company will calculate Points to be awarded to the Partner in accordance with the method separately established by the Company. Points will be awarded on the date separately specified by the Company.
  8. The Company will disclose to the Partner the amount of purchases made for the awarding of the Referral Fees, names of Service Providers, fee rates and the number of Fixed Referral Fees applied but will not disclose any other information (including names of Users).
  9. The portion of the reward that exceeds such amount as prescribed by the Company shall be paid out to a Partner only after said Partner has completed the Company's designated identity verification procedures. If the Partner fails to complete the identity verification procedures before the deadline specified by the Company, the Company shall deem said Partner to have forfeited its right to receive the portion of the reward that exceeds such amount as prescribed by the Company, and will not pay out such portion that exceeds such amount as prescribed by the Company.
  10. If the Company cannot confirm that the chosen bank account or credit card belongs to the Partner, or if the Company determines that the Partner is related to parties subjected to restrictions, suspensions, or revoked access (including the loss or suspension of Partner status) due to a violation of the relevant terms and conditions in relation to this Service or any other services provided by the Company and its Affiliates, the Company may reject said Partner's bank account registration request and not pay out the reward to said Partner.
  11. The specifics, calculation methods and other treatments concerning Rakuten Cash and Rakuten Points shall be in accordance with the Rakuten Cash Terms of Use, Rakuten Points Terms of Use and other rules and regulations specified by the Company.

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Article 10 Limited License

The Company grants the Partner only the non-exclusive license that is explicitly specified herein. Nothing herein shall be construed as a grant of a license to use the Company's trade name, trademarks, or logos, unless otherwise expressly stated.

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Article 11 Taxes and Expenses

The Partner shall be responsible for any tax due and/or expenses incurred in relation to the posting Affiliate Link, operation and management of Affiliate Media as well as the payment of Referral Fees

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Article 12 Confidentiality

The Partner agrees not to disclose Users' IP addresses or other information identifying Users it has obtained under or in relation to this Agreement, information disclosed by the Company for the sake of posting Affiliate Link or paying Referral Fees, or any other information about the Service, Company, Service Providers, or Users it has obtained through the use of the Service during the term of this Agreement and after it expires.

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Article 13 Notification

  1. The Company will communicate notifications related to the Service, as a general rule, via e-mail to the address registered by the Partner or by posting them on a designated Web site within a Mall specified by the Company (hereinafter "Notification Site") In addition, the e-mail may contain information about the Rakuten Group and other companies.
  2. The Partner agrees to check e-mails sent from the Company and Notification Site on a regular basis. The Partner follow the Company's order immediately (including prompt reply to the e-mail from the Company on the request of it) when it is needed to take some sort of action in accordance with said notifications. When the Partner does not respond to the Company in spite of the Company's request, the Company may take measures specified in next article.

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Article 14 Violation of These Rules

  1. If the Company deems that the Partner is violating these Rules, the Company may take the following actions without prior notice and the Partner relinquishes its right to object.
    1. Refusal to link to the Affiliate Link posted by the Partner
    2. Revocation or termination of Partner status
    3. Termination of payment of Referral Fees
    4. In addition to the preceding item, the Partner may suspend or forfeit all or part of Rakuten Points and Rakuten Cash (including, but not limited to, those granted through the Service) held by the Partner.
    5. Suspension of the Service either in whole or in part
  2. In addition to the actions specified in the preceding paragraph, the Company may demand the Partner who violated these rules refund all Referral Fees awarded under these rules according to orders from the Company.
  3. The Company shall not be liable for any damage or prejudice caused to the Partner due to the actions specified in the preceding two paragraphs.

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Article 15 Compensation for Damage

  1. In the event of any complaint from or dispute with a User, Service Provider or any other third party arising out of the Partner's use of the Service, the Partner shall take full responsibility for resolving the said complaint or dispute at its own expense.
  2. The Partner shall be liable for any damage caused to the Company arising from its use of the Service and pay to the Company attorney's fees and all other expenses incurred for resolving such an occurrence.
  3. In the event of a dispute between a Partner and User, or Service Provider, or other third party, the Company has the right to provide the said User, Service Provider, or other third party with information about the said dispute and/or other assistance without obtaining the Partner's consent.

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Article 16 Press Releases

The Partner may not make public announcements with respect to the functions and services that become available through the use of the Service via press releases without prior written consent of the Company.

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Article 17 Modifications

The Company reserves the right to change, at any time, specifications of the Service either in whole or in part. The Company will not be liable for any damage resulting from the said change in Service specifications.

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Article 18 Termination

  1. This Agreement shall be terminated upon the Partner's loss of membership in the event the Partner's membership is either cancelled or revoked.
  2. The company may suspend or terminate the provision of the Service to all or some specific Partners at any time either with or without cause. The Company shall be released from the liability for any damage caused to the Partner in relation to said suspension or termination of the Service.
  3. The Partner shall immediately remove Affiliate Link from its Affiliate Media upon termination of this Agreement.

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Article 19 Disclaimer

The Company will not be liable for any damage caused by any system interruption, delay, suspension, or data loss due to connection or computer failure, failure related to identification of Routed Access, unauthorized access to data, and any other damage caused to the Partner relating to the use of the Service.

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Article 20 Revision to these rules

The Company may revise the Rules at its discretion. Revisions to the Rules shall take effect when they are posted on the Company's designated website.

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Article 21 Elimination of Antisocial Forces

The Company prohibits the use of the Service by any Antisocial Force. If the Company considers that the Partner is or is likely to be an Antisocial Force, the Company may suspend the provision of the Service to the Partner without prior notice to the Partner. The Company assumes no liability for any damage or disadvantage caused to the Partner as a result of such suspension of the provision of the Service.

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