Rakuten ID and You

Around the world, the Rakuten Group spans a wide range of online and offline services, all focused on creating a world where you, our customer, can watch, chat, read and shop with ease. We are passionate about making sure that you have a seamless experience when moving between our different sites and services, without automatically sharing all your data with the whole Rakuten Group.

Here is where Rakuten ID plays a key role. Rakuten ID is a global membership program that provides access to different services and companies in the Rakuten Group. Its aim is to create a common login and registration among all participating Rakuten services. With your Rakuten ID you don’t have to create separate accounts when using Rakuten services. You can use the same username and password for all participating services. You can also join our loyalty program and gather points where applicable.

As with every service we offer, we want to make sure that you feel good about any data that is shared within the Rakuten Group, and that you are in full control over it.

The personal data that is shared between Rakuten Group services to enable Rakuten ID is limited to the data necessary for your account access — namely login information and basic profile information for securing your account.

In some regions we share other data between Rakuten Group companies for purposes other than Rakuten ID. You can see each service’s privacy policy for more details.

To learn more about how Rakuten ID works, we invite you to read the Rakuten ID privacy policy. We have recently revised it in an effort to ensure that our communication with you is transparent and straightforward. Our goal is for you to fully understand the use of your personal information as a part of the Rakuten ID program, and address any concerns you may have. If, after reading the privacy policy, you have any questions about how your data is handled, or if you would like to delete your account, please get in touch with us at rakuten-privacy@mail.rakuten.com. We will be happy to assist with any concerns you may have.

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