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Binding Corporate Rules
Rakuten adheres to a set of global privacy protection standards referred to as Binding Corporate Rules. These guidelines ensure privacy protection throughout the Rakuten Group and have been approved by the European Union data protection authorities. The rules establish that even if personal data is transferred to a country that operates on a more lenient data protection regime, Rakuten will still apply its high global standards.
Why are the rules important?
Some countries have only limited or fragmented privacy rules or may lack a general privacy code to follow. Therefore, Rakuten uses its own privacy code for its operations worldwide. Because privacy is the core value of trust for our users and stakeholders, Rakuten is very serious about maintaining global compliance at a high standard.
What is the content of the rules?
The rules comprise the main privacy principles such as purpose limitation and data quality, as well as, right to information, rectification and erasure. Rakuten’s global privacy manager will be responsible for mediating claims and assuring internal compliance. Most importantly, the rules bind all of Rakuten’s worldwide entities so that each company adheres to the same rules in all their actions taken.
Depending on the user’s residence, they may enjoy additional rights. For example, citizens of the European Union have the right to bring actions against Rakuten if they believe their rights have been infringed by Rakuten’s entities abroad. In such cases, Rakuten would be liable in the same way it would if the infringement had taken place in the European Union.
Why are global transfers necessary?
The fast-moving digital sector requires global players to make their services available all over the world. Rakuten is based in Japan, therefore many processing activities take place in Japan. These corporate rules assure a level of protection in Japan similar to that required in the European Union so that data can be transferred safely.
List of Rakuten Group Entities Part of the BCR Intra-group Agreement
Jurisdiction | Entity |
---|---|
Estonia | OU Massi Miliano |
France | Rakuten France S.A.S. |
France | Aquafadas S.A.S.U. |
Germany | Rakuten Deutschland GmbH |
Germany | Rakuten Symphony Deutschland GmbH |
Luxembourg | Rakuten Europe S.a.r.l. |
Luxembourg | Rakuten Europe Bank S.A. |
Luxembourg | Viber Media S.a.r.l. |
Spain | Rakuten TV Europe, S.L.U. |
The United Kingdom | Rakuten Insight UK Limited |
Jurisdiction | Entity |
---|---|
Canada | Rakuten Kobo Inc. |
China | Rakuten China Development Center Co., Ltd. |
China | Rakuten Insight China Co., Ltd. |
India | InnoEye Software Technologies Private Ltd |
India | Rakuten India Enterprise Private Limited |
India | Rakuten Insight India Private Limited |
India | Robin Software Development Center India Pvt. Ltd. |
Japan | Executive Golf, Inc. |
Japan | Keiba Mall, Inc. |
Japan | Rakuten Bic, Inc. |
Japan | Rakuten Books Network Co., Ltd. |
Japan | Rakuten Car, Inc. |
Japan | Rakuten Card Co., Ltd. |
Japan | Rakuten Communications Corp. |
Japan | Rakuten Distribution, Inc. |
Japan | Rakuten Energy, Inc. |
Japan | Rakuten Group, Inc. |
Japan | Rakuten H Collective Studio, Inc. |
Japan | Rakuten Insight Global, Inc. |
Japan | Rakuten Insight, Inc. |
Japan | Rakuten LIFULL STAY, Inc. |
Japan | Rakuten Mobile, Inc. |
Japan | Rakuten Seiyu Netsuper, Inc. |
Japan | Rakuten Socio Business, Inc. |
Japan | Rakuten SQREEM, Inc. |
Japan | Rakuten Travel Services, Inc. |
Japan | Rakuten Wallet, Inc. |
Japan | SKY ESTATE, Inc. |
Korea | Rakuten Insight Korea Co., Ltd. |
Korea | Rakuten Symphony Korea, Inc. |
Korea | RAKUTEN TRAVEL KOREA CO., LTD. |
Malaysia | Rakuten Insight Malaysia SDN BHD |
Singapore | Rakuten Asia Pte.Ltd. |
Singapore | Rakuten Insight Singapore Pte.Ltd. |
Singapore | Rakuten LIFULL STAY Pte. Ltd. |
Singapore | Rakuten Symphony Singapore Pte. Ltd. |
Singapore | Rakuten Travel Singapore Pte. Ltd. |
Singapore | Rakuten Travel Xchange, Pte. Ltd. |
Taiwan | Taiwan Rakuten Ichiba, Inc. |
U.S.A. | Ebates Inc. dba Rakuten |
U.S.A. | Innoeye LLC |
U.S.A. | International Fulfillment Solutions, LLC dba First Mile, a Rakuten Company |
U.S.A. | KonMari Media, Inc. |
U.S.A. | Rakuten ABC Golf, LLC |
U.S.A. | Rakuten Insight USA Co., Ltd. |
U.S.A. | Rakuten Marketing LLC |
U.S.A. | Rakuten USA, Inc. |
U.S.A. | Robin Systems, Inc. |
U.S.A. | Viki, Inc. |
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