Amendment of Rakuten Group, Inc. Privacy Policy

We updated the Privacy Policy of Rakuten Group, Inc. on March 31st, 2022, to reflect the changes to the Act on the Protection of Personal Information that will come into effect on April 1st, 2022.

■Updated on March 31, 2022  Privacy Policy

In the new Privacy Policy, we added explanations to the points below:

1. Information about the business operator
2. Further explanation of the purpose of use of personal information
3. International personal information transfer
4. Advertisement delivery based on personal information matching
5. Collection of personal referable information as part of personal information
6. Information security measures

In this page, we explain the purposes and the overview of each change.

1.Information about the business operator

We have disclosed the name of the business operators to which the Rakuten Group, Inc. Privacy Policy apply. In addition to this, we added a link to each company’s profile page, so that you may confirm the address and the name of the representative.

2.Further explanation of the purpose of use of personal information

In order to achieve higher transparency regarding our use of your personal information, we added explanations on the points below:

  • ・Analysis and other use of your purchase trend using AI technology for marketing and advertisement as well as service improvements;
  • ・Use of your personal information after the provision of services to you, in order to answer to your inquiries and to provide other after care services; and
  • ・Disclosure of your personal information about unfair use of a service to third parties in order to prevent unfair practices such as fraud and cyber-attacks.

3.International personal information transfer

There are cases where we have to disclose your personal information to Rakuten Group entities and other business operators in foreign countries in order to achieve the purposes stated in the Privacy Policy.

We created a page "Legal Explanation on Data Transfer outside of Japan" as a place you may learn about the countries to which your personal information is disclosed and legal systems in such countries.

In the Privacy Policy, we linked the above page from sections that explain about the disclosure of personal information to business operators in foreign countries.

4.Advertisement delivery based on personal information matching

For the purposes of advertisement delivery and service improvement, we disclose and receive identifiers and other types of information with partner business operators, and match and analyze the personal information that we have with the partner business operators’ personal information. We added a concrete explanation about this point.
This is one of the common data utilization methods that helps us deliver advertisements relevant to you.

5.Collection of personal referable information as part of personal information

We may collect information related to you ("Personal Referable Information") such as identifiers and behavioral history from companies that do not have any information that can identify a person, such as a name, and combine such information to personal information that we manage and process it as part of personal information.
The term "Personal Referable Information" was introduced in the amended Act on the Protection of Personal Information. We added an explanation about this term in the Privacy Policy.

6.Information security measures

We added an explanation about the necessary research of legal systems of countries to which we disclose personal information, as part of the information security measure explanation that we have implemented in order to avoid personal information leakage and unlawful access etc.

Contact Us

If you have any questions for "Rakuten Group, Inc. Privacy Policy" and "Privacy Center", Please contact us from here.

List of FAQ and inquiries (Japanese)

Page Top