Global Ad Technology Supervisory Department
Global Ad Technology Supervisory Department
Rakuten Ecosystem

Our Business

Being leaders on the advertisement business in the next generation

With “Rakuten Ichiba” at the center and leveraging Rakuten ID, we have achieved one of the largest economical ecosystems in Japan. In addition to our e-commerce core business, we are now expanding our service to credit cards, banks, and data transmission to better address consumers daily financial needs. As a result, Rakuten counts more than 100 million members in Japan alone, and 1.4 billion members globally, accumulating a huge trove of data that can be leveraged.